Website Audits
and Strategy

Working in partnership to determine a plan of action to help you enhance your company profile and design a highly competitive and targeted digital strategy advantage over your competition.

Competitor analysis

Who are your main competitors and what do you like, dislike about their web presence and how can you better compete online and gain market share?

Best-in-class audit, SEO and digital marketing software

Once we evaluate your competitors, we use powerful online marketing and auditing software and solutions like Google Analytics, Google Search Console, Semrush, Screaming Frog, Ahrefs, MOZ and others to help us look for a competitive advantage for you in the areas of SEO, PPC, keyword research, competitive research, content marketing and other online brand and marketing insights.

Comparative reviews

Evaluate strengths - What are your company's assets that your competitors do not have?

Determine weaknesses - In what areas or attributes do your competitors outperform you?

Develop counterpoints - Looking at strengths and weaknesses, what can we do to develop counterpoints and help you compete better in your markets?

Make data-driven decisions

Looking at competitor's sites and the competitive online marketplace as a whole, determining best practice strategies and how to position your competitive advantage accordingly.

Website reviews

We work with you to objectively look at your current website and then review things you would change or improve with your online presence to increase the chances of your customer choosing your company (desired audience perception).

Website goals review

We will investigate what customer and business needs the digital strategy must address and capitalize on and what functionality will be required to achieve these goals.

Identify target markets

We help create buyer personas of your targeted audience, allowing you a deeper understanding of your existing and potential customer's demographics, behavior patterns, motivations, goals, preferred buying methods, pain points and more. It also helps identify who else you could pursue that you might not be targeting now?

We identify your current market size (geography - trading area) and develop a highly focussed and targeted digital strategy based on your geographical service footprint. This helps to maximize your efforts on areas your customers reside. If you only serve the local marketplace, then invest your time and resources on that area only. If you are a national company, then you need a more expanded digital strategy.

Digital sales channels

We put together a strategy that maximizes your opportunity to connect with your audience by leveraging any number of digital sales channels such as website, social media, inbound and outbound marketing, newsletters, blogs, Google Ads, social media paid advertising and others.