Competitor analysis

We can help you identify who are your main competitors and what do you like, dislike about their web presence and how can you better compete online and gain market share?

Website analysis and goals

We work with you to objectively look at your current website and then review things you would change or improve with your online presence to increase the chances of your customer choosing your company (desired audience perception). We will investigate what future customer and business needs the digital strategy must address and capitalize on and what functionality will be required to achieve these goals.

Buyer persona development

Unite Interactive can help create buyer personas of your targeted audience, allowing you a deeper understanding of your existing and potential customer's demographics, behavior patterns, motivations, goals, preferred buying methods, pain points and more. It also helps identify who else you could pursue that you might not be targeting now?

Market segmentation

We will work with your stakeholders to identify your current market size (geography - trading area) and develop a highly focused and targeted digital strategy based on your geographical service footprint. This helps to maximize your efforts on areas your customers reside. If you only serve the local marketplace, then invest your time and resources on that area only. If you are a national company, then you need a more expanded digital strategy.

SEO audit and strategy

Once we evaluate your competitors, we use powerful online marketing and auditing software and solutions to help us look for a competitive advantage for you in the areas of SEO, PPC, keyword research, competitive research, content marketing and other online brand and marketing insights.

SEO keyword research

We will focus on finding relevant keywords with balanced search volume, low competition, and strong intent to attract the right audience to your site.

Site mapping and content architecture

We will develop an intuitive site layout with clear hierarchies, optimized navigation, and organized content clusters to enhance user experience and SEO performance.

Google Analytics review

Unite Interactive will regularly review user behavior, traffic sources, and conversion metrics to identify opportunities for improvement and optimize your digital strategies.

Common challenges

• Lack of Clear Goals - Ambiguous or undefined objectives lead to ineffective website strategies.
• Inadequate Research - Insufficient market, audience, or competitor analysis results in misguided efforts.
• Ignoring Data - Decisions made without leveraging analytics or insights fail to resonate with the target audience.
• No Defined Target Audience - A broad or vague audience focus reduces website effectiveness.
• Neglecting Long-Term Planning - Focusing solely on short-term wins undermines sustainable growth.
• Ignoring Competitor Strategies - Overlooking competitors' actions can lead to lost opportunities or redundancies.
• Inconsistent Content Quality - Low-quality or irrelevant website content diminishes audience trust and engagement.
• Failure to Update Website - Neglecting to analyze and update website leads to wasted resources.
• Ignoring User Experience (UX) - Poor website usability drives users away.
• Lack of Skilled Personnel - You have insufficient internal expertise in website strategy execution.
• Failure to Measure ROI - Not tracking or analyzing return on investment makes it hard to identify website success or failures.

A better way forward with Unite Interactive

• Well-Defined Goals - Clear, measurable objectives guide focused efforts to reach or exceed ultimate goals.
• Comprehensive Research - Thorough analysis of the market, audience, and competitors ensures informed decisions.
• Data-Driven Decision Making - Leveraging analytics and insights helps tailor website strategies to audience needs.
• Specific Target Audience - Clearly identifying and understanding the audience ensures relevant website messaging and engagement.
• Strategic Long-Term Planning - Balancing short-term wins with sustainable growth creates lasting success.
• Competitor Awareness - Understanding competitor strategies allows differentiation and the seizing of opportunities.
• High-Quality Web Content - Consistently valuable and relevant website content builds credibility, engagement and conversions.
• Ongoing Website Updates - Regular analysis and refinement of website to maximize results and ROI.
• Excellent User Experience (UX) - Intuitive and engaging websites retain and convert users.
• Skilled Personnel - Partner with Unite to leverage our website expertise and make your website a priority.
• Clear ROI Measurement - We are results oriented, transparent and accountable to your ROI.