Pay Per Click (PPC)

Drive targeted traffic and boost sales
with our expert PPC services

Pay Per Click (PPC)

PPC advertising drives immediate, targeted traffic, boosts visibility, and generates leads through strategically placed, paid ads that reach potential customers quickly.

PPC strategy

Our digital strategy team will develop a comprehensive strategy that ensures your PPC campaigns align with your business objectives, targeting the right audience and maximizing ROI.

Competitor analysis

We will analyze competitor ads, keywords, and strategies to identify opportunities, strengths, and areas for improvement in your own campaigns.

Keyword research

We can work with you to identify high-performing, cost-effective keywords that align with your target audience's search intent to drive qualified traffic.

Ad copy optimization

Unite Interactive can write and test ad copy that grabs attention, communicates value, and includes strong calls to action to improve click-through rates (CTR).

Audience targeting

An important requirement to achieve success will be to use demographic, geographic, and behavioral targeting to ensure your ads are shown to the most relevant and likely-to-convert audience.

Quality score improvement

Our SEO experts will optimize keywords, ad copy, and landing pages to improve Google's Quality Score, lowering CPC and improving ad placement.

Ad extensions

Utilize ad extensions like site links, call extensions, and location info to provide additional relevant details and improve ad performance.

A/B testing

Our team will test different ad variations, landing pages, and targeting strategies to determine which elements yield the best results and increase ROI.

Bid strategy

We can work with you to choose the right bid strategy (manual, automated, or enhanced) to optimize cost-per-click and ensure efficient allocation of the ad budget.

Budget management

Unite Interactive will monitor and adjust budgets to ensure you are not overspending while maximizing visibility and conversions within the defined limits.

Performance monitoring

Our team will regularly review key metrics like CTR, conversions, and ROI to monitor the performance of your PPC campaigns and make necessary adjustments.

Analytics and reporting

We will use analytics tools to gather data, track campaign performance, and generate detailed reports to evaluate success and inform future strategies.

Timeline

When to Expect Results

Our PPC services typically start to deliver initial results within 2-3 months. Achieving the best results from PPC campaigns requires ongoing adjustments based on performance data. A marathon mindset allows for gradual improvements rather than quick fixes. We focus on a strategic, measured plan for sustainable, long-term results.

(0-3 months)

Foundation Phase

We begin with an in-depth assessment of your PPC campaigns, setting benchmarks, and identifying opportunities for quick wins. This foundational phase is crucial for building a strong PPC strategy and laying the groundwork for sustained success.

(4-8 months)

Optimization Phase

During this phase, we focus on enhancing campaign performance through ongoing optimization. We refine ad copy, adjust bids, and expand your keyword strategy to drive stable, high-quality traffic. This phase creates a more predictable and effective flow of leads and sales.

(9-12 months)

Growth Phase

Our goal is to achieve market leadership through scaling your PPC efforts. We optimize for increased impression share and leverage advanced bidding strategies to dominate your competitive landscape. This phase is all about growth!

Global Winner

Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners

Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.

Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.

ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.

More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.

web design agency and website design company award winner

Clutch.co Reviews

Clutch.co is a leading ratings and reviews platform that conducts unbiased interviews with our clients, collects data and presents the results so you can make an educated and confident decision about Unite Interactive being the right website design and digital marketing agency for your company.