Founded in 1978, Sperling Industries is a private, family owned and operated steel solution provider with a staff of over 100 local employees. They offer a range of services, including product design & fabrication, assembly & installation and maintenance & repair from our facilities in Canada and the U.S.A. With the purchase in 2000 of the Cincinnati Boss and their line of equipment, it gave them an opportunity in the meat processing industry to service our customers in Canada, the United States, Mexico, Australia and China.

Sperling Industries is known for being a leader in innovation and quality, all while attending to its clients' needs in the most efficient and collaborative approach. Their work results in the streamline of processes and performance transferred to our client's operations. Their international reach includes the production of small to large equipment and facilities worldwide. Sperling Industries works alongside their customers to design and build solutions based on individual needs which results in value-added services.

Deliverables

Website audit
Competitor analysis
SWOT analysis
Identify target markets
Digital sales channels
Wireframe and mockups
UX/UI
Content management solution
Mobile-friendly
API and systems integration
Website hosting
SEO optimization
Google My Business
Analytics and KPI's

Expanding Market Opportunities

Increasing conversions and boosting sales

The implementation of a new web design and strategic digital marketing approach brought substantial benefits to Sperling Industries. The revamped website showcased their diverse range of industrial products and services in a visually appealing and user-friendly manner. This captivating presentation instantly captured the attention of visitors, leading to increased engagement and higher conversion rates.

The new web design prioritized user experience, offering seamless navigation, and clear product categorization. This improved user experience resulted in higher customer satisfaction and an increase in customer acquisitions.

The combined impact of the new web design and digital marketing strategies resulted in significant business growth for Sperling Industries. The increased website traffic, improved user experience, and effective lead-generation efforts translated into higher sales and revenue. Moreover, the enhanced online presence and customer engagement positioned Sperling Industries as a trusted and preferred industrial supplier, attracting new clients and fostering long-term relationships.