As a global leader in the sector, Manitoba is characterized by a transparent and predictable regulatory climate, safe and secure operations, environmentally and socially sustainable industry practices, and trusting stakeholder partnerships that provide mutual benefits for all. In achieving this, the Mining Association of Manitoba cultivates strong relationships with industry, government, Aboriginal and other stakeholders.

Their association members include operators, exploration industry representatives and contractors, representing a large cross-section of the Manitoba mining industry.

Working with Unite Interactive, MAMI's strategic approach to the website, social and overall digital strategy has been focused on providing an engaging design with clear messaging that helps the organization advocate, collaborate and educate on behalf of its stakeholders.

Deliverables

Brand strategy
Market research
SWOT analysis
Competitive analysis
Buyer personas
Brand creation and positioning
Copywriting services
Logo design
Discovery and strategy
UX/UI design
Web design
Mobile friendly
Content management solution
Web hosting
Digital marketing
SEO optimization
Content marketing
Social media marketing
Google My Business
Analytics and KPI's

Empowering Membership

A website that engages users

Unite Interactive was commissioned to deliver a full strategic brand refresh and responsive website solution to promote the vision that MAMI advocates for the collective interests of Manitoba's mining industry and the advancement of the sector through education and collaboration with their industry stakeholders.

Strategically, our team understood that it wasn't enough to just deliver a beautiful-looking web presence. The content, interaction, and navigation design had to be open, inviting and engaging to attract the diverse target users.

In designing the user interface, our goal was to deliver a UI that was clean, easy to use, and brand compliant. The touch-oriented UI delivered over and above the requirements, and featured a flexible menu system to handle responsive scaling across all required device types.

The experience needed to resonate with a broad spectrum of audiences, from mining industry giants to individuals looking to enter the mining workforce. Unite Interactive began with the primary audience definitions provided by MAMI and refined them for digital engagement, mapping content and experience goals to each persona.