The goal of the project was to facilitate the development of Aboriginal health human resources and create a forum for organizations to work more effectively with Aboriginal people in Manitoba who are interested in and/or pursuing educational opportunities that would eventually lead them to a career in health care.

Backed by the support of the Province of Manitoba, Regional Health Authorities and seven Manitoba Tribal Councils, First Nations communities, the Assembly of Manitoba Chiefs, Health Canada and the Office of Rural and Northern Health, this centralized web portal provided a wide variety of information sources about the different health careers available, the different education paths to reach those goals, resources to support them in their journey and success stories of Indigenous health professionals who came from all walks of life.

Deliverables

Buyer personas
Discovery and strategy
UX/UI design
Web design
Mobile friendly
Content management solution
Web hosting
SEO optimization
Social media marketing
Analytics and KPI's
Photography
Video production

Integrated Digital Strategy

Amplifying opportunities for those interested in health careers

Unite Interactive was responsible for branding, designing and building an online Aboriginal health careers career portal that enabled Aboriginal stakeholders an opportunity to explore the wide range of career, educational and resources available to them as they embark on their health career journey.

The primary focus of our digital strategy was simple: make the portal accessible for prospective students to connect students to these resources available in the community. To assist them with their decision-making, we provided a wide range of health career information in one convenient place, helping students determine what exciting adventure in the health career field might be the best fit for them.

We developed an integrated media plan that focused on high exposure of the campaign through the web, social channels and various media outlets.

We also used a collection of video stories to bring the project to life, allowing prospective students to see current Aboriginal health care role models, who have come from different personal journeys on their way to having successful health careers.