Culligan's mission has been to deliver high-quality water treatment products that will improve every part of their customers' lives. They raise the quality of life by purifying its most essential element: WATER. At Culligan, they make a real difference in the health and wellness of people providing cleaner, safer and great-tasting water.

They've seen just about every water problem imaginable, and they're experts at solving these problems to deliver the refreshing, clean and pure water that's become their hallmark. Free of contaminants and minerals, water treated with Culligan softeners or filtration systems will make an impression on you and your household or workplace.Culligan is proud to have provided world-class service and innovative water treatment solutions for the last 80 years, from the simplest filtration system to complex industrial water solutions.

Deliverables

Market research
SWOT analysis
Competitive analysis
Buyer personas
Discovery and strategy
UX/UI design
Web design
Mobile friendly
Content management solution
Web hosting
API and systems integration
SEO optimization
Content marketing
Social media marketing
Google My Business
Analytics and KPI's

Strategically Designed

Digital content that attracts, engages and converts

Creating a sticky user experience was paramount to the success of the project. New landing pages targeting popular Culligan service offerings and search terms were created and seamlessly integrated into the website architecture.

Unite Interactive continues to create ongoing creative campaigns that are designed to encourage regular interaction with the site and encourage an affinity for the Culligan brand. We continue to use a variety of digital channels to market special offers, contest campaigns (win a trip to Las Vegas) and other call to actions to increase brand awareness.

The responsive design we developed was clean and consistent, presenting information in simple, digestible form. We paid particular attention to calling out additional or related services, as well as bold calls to action for lead generation.