Formed in 2002, CIPA has spent 18 years working with regulators, pharmacists, physicians, patients, members of government and consumer special interest groups to continually enhance the standards by which mail-order pharmacy websites operate to protect patient safety, as well as patient savings.

CIPA is a Canadian association of licensed, retail pharmacies. We sell safe and affordable prescription drugs made by the leading name-brand manufacturers at prices up to 80 percent less than U.S. pharmacies. CIPA member pharmacies have served more than 10 million patients since the organization's founding in 2002, with a 100% perfect safety record. This makes CIPA an immediate and credible part of the solution to exorbitantly high drug prices in the U.S.

Deliverables

Market research
Competitive analysis
Website audit
UX/UI design
Web design
Mobile friendly
Content management solution
Web hosting
SEO optimization
Google My Business
Analytics and KPI's

Personalized Website Experience

A simple, fluid and focussed design

Unite Interactive was engaged by the Canadian International Pharmacy Association (CIPA) to overhaul the user experience and interface on the CIPA website.

The CIPA interface needed to work well across desktop, tablets and mobile devices and the design needed to be simple, fluid, and focussed on content rather than a flashy interface. By using an intuitive design we were able to create a user experience that's easy to navigate and find the information they require, quickly and conveniently.

CIPA's new website was designed around user personas, with key user journeys and landing pages identified during the information architecture stage. The website offers clear pathways and information channels specifically created for identifying CIPA safe pharmacies or verifying safe CIPA approved and certified safe pharmacy website.

Unite Interactive reintroduced the new CIPA brand as a modern, reliable, and "safe" choice for patients looking to connect with mail-order pharmacies, while ensuring patient safety and access to affordable prescription drugs.